millenials are leading the way
This group, aged between 15-34, are leading the way for new consumption patterns and culinary trends. Three attributes stand out as key drivers for this young generation of foodies: Freshness, Variety and exotic flavors, and Convenience.
less is more :
growing demand for mini desserts
Small size gourmet offerings are more popular than ever. Customers are attracted by the promise of flavor without feeling guilty.
Small size, a lower price point and a range of exotic on-trend flavors encourage customers to experiment.
consumers want to know more about their food
One of the top trends in recent years has been increased transparency: more menu items listing ingredients, where they came from and how they were prepared. Authenticity, interaction, and storytelling have become an important aspect of engaging with customers.